New Packaging Design

is a long-term investment and strategically important.

 

For Packaging Design.... Aesthetic value

is only one of many important dimensions in choosing the Design options.

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Having said so, Aesthetic value is quite subjective for each person.

 

There are other roles of the packaging that should be used for assessment

to help decide for the most appropriate and well-rounded design route. 

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The one that is most suitable for the fast-changing competitive landscape. 

The one that empowers the strategic role of packaging to

support Brand positioning and proposition.

The one that increases the chance for grabbing attention. 
The one that helps reduce risks for long-term investment.

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Homerun and Kunana have collaboratively developed  PackSense, 

the new tool that enables our capability to measure deeper and more relevant responses towards the packaging prototypes by utilizing the emerging technologies of  AI  and  Neuroscience.

 

Therefore, our clients can get more strategic indicators from

Conscious and Sub-conscious level responses to make more precise decision . 

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PackSense is available now !